100% organic cotton. Pullover. Drawstring hood. Long sleeves. Ribbed cuffs and hem. Front pouch pocket. Screen prints at the front and back. Embroidered Souvenir Official logo at the sleeve. With its Eunify initiative, Souvenir Official has taken the blue and yellow flag of the European Union — an emblem of peace and unity — and turned it into a wearable conversation piece. This opinion-wear, as art director David Mallon calls it, allows the label to express its own views and subsequently convey powerful social messaging to fans. The pro-E.U. hoodie is a symbol of freedom and acceptance, as a single star from the European Union flag has been removed and placed on the back of the fleece pullover alongside the E.U. hotline number in hopes of starting a dialogue.